| What is my age: | 23 | |
| What is my ethnicity: | Finnish | |
| Sex: | I am woman | |
| What is my body features: | I'm slim | |
| What is my favourite drink: | Absinthe | |
| My favourite music: | Easy listening | |
| Hobbies: | Mountain climbing | |
| I like piercing: | None |
It seemed that the lowest common denominator of advertising was to stick a scantily clad young lady in front of a product, photograph it, and it would fly off the shelf.
Some were more subtle than others, but there are some great examples if you look around. Arcade machines it seems, at least when it was a fledgling industry, was not immune to similar marketing tactics. Seen as a thing that young men did back then, it seemed obvious to add a little female spice to the adverts.
However, an objective look back at this time reveals rather mixed. The game that started it all was Computer Space. Its a good place to start as it was the first widely distributed video game cabinet. Released in by Nutting Associates, it was clearly felt that a bit of glamour was required to sell the game.
So the arcade videogame industry, straight out of the blocks, used female models to create desire. With retrospect, and being of its time, I guess this works. The seductive curves of the cabinet fit the context of the picture well.
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And so it was to be with future releases of classic arcade games. But sadly unlike the example above, it seems there was little sophistication to be found. Never mind screen shots, or videos of the games actually being played, or how immersive the graphics were — how about just photographing the female form draped across, or god forbid, actually playing the machine? That would work. Maybe not.
You searched for "sex" in all sections:
Compare and contrast. Coincidentally or not, the game never saw a major release.
Hindsight is a wonderful thing. Notice it is the woman at the controls in every shot, with the male playing the role of the back seat driver, which was unexpected given the rampant misogyny of the 70s and 80s. A similar format was used.
Legend has it that this picture got them into hot water, due to its dark undertones. But then you realise that the game was released with boob-shaped controllers incorporated into the cabinet, naively meant to make the game more feminine, and then you start putting two and two together.
Some fine 70s fashion going on there. Twins or early Photoshop?
But those flowers add a touch of class to the proceedings I think. Williams Electronics? Guilty as hell.
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All looks good until you see the model is wearing no shoes. I mean come on… An interesting side note here, the graphics stencilled onto the cab depict Star Wars imagery, which was hastily changed after legal threats from 20th Century Fox. However, a handful of these pre-production cabs did make it out into the wild from early trade shows before the actual release, and one or two are in the hands of collectors today.
Snorkel and flippers? Jaws undertones and a woman in peril? Game Plan Inc sunk without trace shortly after this game was released. There are many more examples of this phenomenon. I may do a follow up in a few weeks. Props to The Arcade Flyer Archive where most of these great flyers are hosted.
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Address:. According to the book, she was a worker at the local topless bar down the street! Like Liked by 1 person. If only I had in my basement a Pacman in my basement… p. You are commenting using your WordPress.
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Game Plan had a crack at the genre with Shark Attack in Bikini? Some hot pant action from Stern here. God bless you Konami. And still going strong today.
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A picture where they get the shoes right. Thanks for reading. Address: Subscribe. Share this article!
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